The Growing Demand: A Looming Crisis
The baby boomer generation, the largest cohort in U.S. history, is aging into retirement at a rate of about 10,000 people per day. By 2030, it’s estimated that one in five Americans will be 65 or older.
For the senior living industry, this means a massive surge in demand for services. Yet, the infrastructure is woefully inadequate. Experts predict that we will need over 775,000 new beds by 2030 to meet this demand. To put this in perspective, that’s almost double the number of beds currently available across the country, all needed in less than a decade.
This isn’t just about quantity; it’s also about quality. Existing facilities, often designed for a different generation, fall short of providing the personalized, dignified care that today’s seniors—and their families—deserve.
Shepherd Premier Senior Living: A New Vision for Senior Care
Founded in 2014 by Brandon Schwab, Shepherd Premier Senior Living (SPSL) was born out of a mission to disrupt the traditional senior living model. Schwab, motivated by a deeply personal family experience, knew there had to be a better way to care for our seniors.
SPSL’s Unique Model
SPSL offers smaller, 10-20 bed homes that feel more like a cozy residence than a clinical institution. These homes provide four times the amount of care compared to traditional large facilities. This level of attention allows for stronger, more personal connections between caregivers and residents, creating an environment where seniors can truly feel at home.
This approach also opens doors to much-needed memory care. As Alzheimer’s and dementia rates climb, SPSL’s cozy homes offer the stable, familiar environment that memory care residents need, reducing anxiety and improving quality of life.
A Trillion-Dollar Opportunity: Why Investment Is Crucial
The senior living industry is a trillion-dollar opportunity. Demand is rising, and the boomer generation is reaching an age where assisted living becomes a necessity. However, without adequate capital, the industry is heading toward a crisis.
The Capital Gap
Many facilities were built decades ago and lack the infrastructure to support today’s needs. Meeting this rising demand and improving care standards will require significant financial investment.
SPSL aims to address this need through an ambitious growth strategy, expanding to 300 homes in the next 3-5 years and eventually reaching 3,000 homes over the next decade. SPSL’s business model offers an opportunity for investors, with an anticipated 38x equity multiple over ten years.
Why Big-Box Facilities Can’t Solve the Problem
Traditional senior care relies heavily on large facilities, housing hundreds of residents under one roof. While efficient in scale, this model often sacrifices quality for quantity.
The Issue with Large Facilities
Big-box facilities frequently struggle with high staff turnover and an inability to provide the personal care that seniors need. Staffing shortages and caregiver burnout are common, resulting in inconsistent, impersonal care that leaves residents feeling isolated.
This model simply isn’t sustainable. More beds and bigger buildings don’t solve the underlying issues. Quality care requires a different approach, one focused on personalization and genuine relationships.
A Better Way: Shepherd Premier’s Community-Based Model
Imagine a network of homes, each housing a small group of residents, nestled within local neighborhoods. This is the vision that SPSL is bringing to life.
The Benefits of a Community Model
By keeping homes small and intimate, SPSL fosters relationships and trust between caregivers and residents. This model also promotes community integration, allowing residents to engage with their surroundings and receive visits from family and friends more freely.
SPSL’s approach is particularly well-suited for memory care, where a consistent, familiar environment is essential for individuals with dementia. Unlike large facilities, these homes create a setting that genuinely feels like home.
How Capital Can Fuel This Transformation
Transforming an industry is no small task, especially in senior care. To realize SPSL’s vision, capital investment is essential. Here’s how strategic investment can help drive this transformation:
1. Property Acquisition and Development
SPSL’s model requires acquiring and renovating homes that meet senior living standards. With adequate funding, SPSL can quickly expand, bringing cozy homes to communities across the nation.
2. Staff Training and Retention
SPSL’s commitment to four times the care requires a dedicated, well-trained workforce. Investment enables SPSL to provide competitive salaries and support systems to prevent caregiver burnout, ensuring a stable, committed team.
3. Innovative Memory Care Programs
Investment in SPSL can fund memory care programs designed for individuals with dementia. Integrating therapies and routines that promote mental well-being makes a significant difference in these residents’ lives.
4. Community Integration and Partnerships
By placing homes within communities, SPSL builds partnerships with local businesses, healthcare providers, and groups. Capital allows SPSL to establish these community connections and foster a more engaging, fulfilling environment for residents.
A Call to Investors: The Future of Senior Living Awaits
SPSL is more than a senior living company; it’s a movement. With a model that prioritizes quality of life and personal connections, SPSL is redefining senior care. However, the transformation required to meet the needs of the aging boomer generation will only happen with the necessary capital support.
Investment Opportunity
Investors with foresight have a unique opportunity to make an impact and achieve significant returns. SPSL’s long-term vision is clear: providing high-quality, community-integrated senior care that meets the demand while ensuring that America’s seniors feel respected and valued.
The boomers are coming, and they demand more than just a bed in a facility—they want a home. SPSL’s approach is a blueprint for a future where seniors thrive in environments built with their well-being in mind.
Join SPSL in Shaping the Future of Senior Living
If you’re interested in a transformative investment that offers financial returns and changes lives, consider the trillion-dollar opportunity in senior living. With SPSL, senior care is not only about helping people live; it’s about helping them thrive.
The future of senior care is here—and with Shepherd Premier Senior Living, it’s cozy, compassionate, and community-centered.
