Case Study: How We Raised Occupancy from 62% to 90% in 6 Months

How We Raised Occupancy from 62% to 90% in 6 Months 🏡📈 At Shepherd Premier Senior Living, we believe that boutique care—personalized, cozy, and human-centered—is the future of elder care. Our recent turnaround in Sterling, Illinois proves it. When we acquired a 30-bed senior living home in early 2025, it was sitting at just 62% […]

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From Skeptic to Investor: A Real LP’s Journey

When I first heard about the Shepherd Senior Living Fund, I was intrigued—but skeptical. A fund built around boutique 10–20 bed assisted living homes? With a “people over profits” model in an industry where margins are razor-thin? It sounded more like a philanthropic venture than a serious investment opportunity. But what started as curiosity quickly

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From Single Asset to Fund Platform: How We Professionalized Operations

In 2014, Shepherd Senior Living began as a heartfelt solution to a broken system. Our founder, Brandon Schwab, saw firsthand how large, impersonal senior living facilities failed to honor the dignity and needs of aging adults. What started as a mission to create a better experience for one community has since evolved into a sophisticated,

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Family Letter: “You Changed Our Mom’s Final Years”

In a world of sterile senior care and long institutional hallways, we found something different—something personal. A letter from a grateful family said it best: “You changed our mom’s final years.” This wasn’t just about clean sheets and scheduled meals. It was about dignity, laughter, companionship, and being truly seen. When families choose Shepherd Premier’s

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“What Case Managers Are Saying About Shepherd Homes” 🏡💬

At Shepherd Premier Senior Living, we’re not just reshaping elder care—we’re building cozy, high-touch communities where residents feel truly at home. But don’t just take our word for it—hear it from the professionals who refer their clients to us: the case managers. Their voices offer firsthand insight into what makes our homes exceptional 💡. Genuine

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Capital Call Mechanics: When and Why We Draw Capital

If you’re investing in a private equity or real estate fund—like Shepherd Senior Living Fund—understanding capital call mechanics is essential. A capital call isn’t just a random invoice; it’s a strategic tool that ensures capital is drawn only when necessary and aligned with deal flow, improving fund efficiency and investor returns 📈. đŸ› ïž What Is

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How ESG Investors Evaluate Senior Housing

As ESG (Environmental, Social, Governance) investing grows, senior housing is stepping into the spotlight—not just for its returns, but for its impact. Yet not all senior living is created equal. Investors are shifting away from sterile, big-box facilities toward smaller, personalized homes that prioritize dignity, care quality, and operational transparency. This shift aligns perfectly with

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How Families Find Us: The Referral Engine Behind Occupancy

In the world of boutique senior living, occupancy isn’t built on flashy ads or national campaigns—it’s earned, one personal connection at a time. At Shepherd Premier Senior Living, the core engine driving new residents isn’t just digital marketing. It’s trust: trust from families, hospital staff, local clinicians, and neighbors who’ve seen the difference boutique care

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Can Boutique Senior Living Power Up a REIT?

Boutique senior living isn’t just a feel-good mission—it’s becoming a financial engine that could supercharge real estate investment trusts (REITs) 📈. With America’s aging population booming and institutional investors struggling to find high-yield, low-volatility assets, boutique assisted living homes are emerging as high-performance, human-centered alternatives to “big-box” senior housing. Unlike massive facilities with 100+ beds,

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How IRR and Equity Multiples Work in Boutique Senior Housing

When it comes to boutique senior living investments, the metrics that matter most aren’t just cash-on-cash returns—they’re IRR (Internal Rate of Return) and Equity Multiples. These two figures shape investor confidence and long-term strategy. But how do they really function in the context of boutique senior housing? IRR: Timing Is Everything ⏳ In boutique senior

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