From Grandfather’s Struggle to Industry Disruption: Brandon Schwab’s Vision
The senior living industry, often criticized for its one-size-fits-all approach, is on the cusp of a significant transformation. At the forefront of this shift is Brandon Schwab, the visionary founder of Shepherd Premier Senior Living (SPSL). His mission is clear: to redefine how we care for our seniors, one small, personalized home at a time. But what sparked this drive? The answer lies in his deeply personal experience with his grandfather’s struggles in a traditional senior living facility.
A Personal Awakening
Brandon Schwab’s journey into senior living didn’t begin in a boardroom or with a business plan. It started with his grandfather, a man who endured the impersonal nature of a large senior care facility. Despite the best intentions of the staff, the facility simply couldn’t provide the level of care and dignity that Schwab believed every senior deserves. Watching his grandfather’s quality of life decline left an indelible mark on Schwab, igniting a passion to create something better.
“My grandfather’s experience wasn’t unique,” Schwab often recalls. “It’s the reality for far too many seniors, and it’s a reality I’m determined to change.”
The Birth of Shepherd Premier Senior Living
Founded in 2014, Shepherd Premier Senior Living was built on a simple yet revolutionary idea: smaller is better. Schwab’s model focuses on intimate, cozy homes with just 10-20 residents, rather than the massive facilities housing hundreds. These boutique-style homes offer personalized care, fostering genuine relationships between caregivers and residents.
This approach stands in stark contrast to the traditional “big-box” senior living facilities, which often struggle with high staff-to-resident ratios and an institutional feel. At SPSL, caregivers provide four times the personalized attention compared to larger facilities, ensuring that each resident’s unique needs are met.
A Disruptive Vision for the Future
Schwab’s vision extends beyond the current 9 homes under SPSL’s umbrella. His ambitious plan includes scaling to 30 homes in the near term and ultimately reaching 3,000 homes nationwide. This rollup strategy is not just about growth—it’s about reshaping an industry that has long prioritized efficiency over humanity.
The timing couldn’t be better. With over 70% of Americans projected to need assisted living or memory care at some point in their lives, the demand for senior care solutions is skyrocketing. Schwab’s model aligns perfectly with this trend, offering a more compassionate and dignified alternative to traditional options.
Overcoming Challenges
Disrupting an industry is never easy, and Schwab’s journey has been no exception. From addressing the growing bed shortage in the senior living market to competing with well-established facilities, the challenges are significant. However, Schwab’s commitment to quality and his ability to scale without sacrificing care standards set SPSL apart.
Key to this success is the company’s emphasis on hiring caregivers who are passionate about providing intimate, compassionate care. Michele Coe, SPSL’s training leader, ensures that every team member embodies the company’s values, maintaining the personalized touch that defines the brand.
A New Standard in Senior Care
Brandon Schwab’s vision is not just about creating better homes for seniors; it’s about setting a new standard for an industry in desperate need of change. By focusing on smaller, community-driven environments, SPSL offers a glimpse into what the future of senior care can and should look like.
As Schwab continues to expand his vision, one thing remains constant: his unwavering commitment to honoring his grandfather’s legacy by ensuring that every senior lives with dignity, respect, and love. And in doing so, he’s not just transforming an industry—he’s changing lives.
Join the Movement
The senior living industry is ready for a change. Shepherd Premier Senior Living is leading the charge, but this movement requires a collective effort. Whether you’re an investor, a caregiver, or someone with a loved one in need of care, there’s a place for you in this revolution.
Brandon Schwab’s vision started with a deeply personal story, but its impact has the potential to touch countless lives. Together, we can create a future where every senior is cared for like family—because they deserve nothing less.
